Food To Go and snacking options have become increasingly important as a result of the pandemic. As most of the population has remained at home, there has been an increase in the number of in-home meal occasions per week. In addition there has been an additional mid-afternoon snacking occasion introduced in to the standard day. Trends have also seen consumers snacking 50% more often than before lockdown. This surge has resulted in the need to find new foods to enjoy with impulse purchases of food on the go increasing.
Consumer Spending
Shoppers have spent £15.2 billion more on groceries during the pandemic. That’s around £4,800 per household on average which is an increase of £500 compared with normal times. 62% of families are now preparing food together as a focal point of the day.
Gazebo Cuisine’s Food To Go
We created Gazebo Cuisine’s on the go products for people who want the best out of life. Those customers also do not want to compromise on delicious and nutritious food. All of the snacks in the range are well balanced, packed with protein, fresh vegetables and lots of flavours. These messages are more important than ever before as people seek brands that provide a value for money proposition. Choice, health and quality are at the forefront of people’s minds.
During the pandemic, it has been clear that convenience retail and food on the move has been imperative for keyworkers. We have experienced a huge brand loyalty during this period with demand for products increasing.
The Future
Adapting to the next steps in the lockdown roadmap will inevitably bring new challenges. However, it is also a step towards some kind of normality. It also means more people on the move. Food to go will have an important part to play in delivering products that meet those needs. Gazebo’s on the go range is perfect for school lunch boxes or for university students for in between lectures. It will also be important for workers heading back to the office who take or purchase snacks for lunch. As commuting will also become part of everyday life, the use of public transport and planes will escalate and therefore, the demand for food on the go will naturally follow.
Retailers need to adapt to the next stage of the ‘new normal’. Shelves must provide high-quality brands, new ranges, innovation and affordability. Growth will be driven by consistent branded ranges, pricing and loyalty. Consumers are more aware than ever of their choices. Brands, alongside the convenience sector, must ensure the food to go offer meets their needs.
The last year has shown there is a demand and maybe Food To Go really is a snacking revolution.
If you are interested in stocking Gazebo Cuisine’s Food to Go range, please contact us.
Sources – Kantar / The Grocer
